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6 Hour Sleep
6 Hour Sleep approached me because they needed an edge in the sleep supplement market. Rather than focus on the 6-8 hours we spend unconscious, I chose to frame the brand's marketing around the rejuvenation a person feels the next morning after a great night of sleep. This is where my tag line "Tomorrow starts tonight" was born. And the main brand slogan, Rest Assured, is both a double entendre as well as a fun way to play with part of speech. The sentence functions as both an imperative ("rest" as a verb/command) as well as a promise ("rest" as a noun).